Our digital marketplace, powered by our Wave AI Suite, is ideal for organizations who are looking to build and launch solutions to support their customers’ digital transformation journeys. It gives our customers the ability to rapidly develop solutions with an ecosystem of partners, onboard and sell through digital channels, making it extremely easy for their customers to buy and use while automating the orchestration and monetization processes across any number of partners.

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Our unique digital marketplace is already helping our customers grow revenue by identifying common customer needs and building repeatable solutions leveraging technologies like ICT/IoT/5G/Edge and partner ecosystem, at scale.

Check out what our customers have to say about how our digital marketplace, Digital Business Platform and ecosystem orchestration solutions have supported their businesses. 

Trusted by leading companies

  • Dell
  • intel
  • Matrixx
  • Accenture
  • Amazon
  • AWS
  • Google
  • Akamai
  • NTT
  • iotdc
  • Telus

Building a Digital Marketplace

Business benefits

  • Rapidly grow and scale your business

    Innovate at speed – experiment, launch and expand your business from connectivity to ICT, IoT and vertical-specific solutions.

  • Digital customer experience

    A shopfront and self-serve suitable for your customers to shop for pre-integrated solutions, request a quote, order and self-manage & monitor their solutions.

  • Advanced partner enablement

    With our Wave AI Suite integration, your partners can self-onboard, manage and monitor the performance of their own services through the marketplace, with full order visibility and deep insights to support decision-making.

  • Orchestrate pre-integrated marketplace solutions

    Automate the packaging, ordering, fulfilment, monetization and settlement across any number of vendors/partners participating in the solution, while managing dependencies between the different components, ensuring each part is delivered correctly and in the right order.

  • Flexible commercial models

    Easily define settlement partner agreements for onward selling services via the marketplace (flexible down to usage level, independent of end customer pricing).

  • Control & governance

    Full control & governance for the digital marketplace owner; fast on-boarding, visibility of orders, transparency of payments and revenue.

Proven results

  • 20 YoY revenue growth
  • 1 click to add a partner
  • 90 days for a marketplace MVP

Technical capabilities

  • Unified commerce experience

    Our Wave AI Suite facilitates the seamless transfer of product offers from your partner catalog to your product catalog. Product managers can create and price complete solution packages combining traditional telecom services, new technology services (5G, IoT, MEC) and services/apps/devices from partners.
  • The confidence to start now

    Utilizes our pre-integrated solutions and industry best practices, an MVP approach, agile delivery and SaaS software pricing model so you can start fast.
  • Fast and simple integration

    A microservices architecture and Open APIs ensures fast and simple integration with multiple and diverse business units and partner IT systems.
  • “Telco-native” scalability

    Designed ‘telco-native’, easily scaling to rate very large numbers of usage events (for example, data streaming from IoT sensors, 5G services, Edge).
  • Cloud-native platform

    Cloud-native platform and a SaaS delivery model ensures low cost and low risk implementation and operations, and scalability of the full marketplace partner ecosystem.
  • Complex order orchestration & service fulfillment

    Handles the coordinated orchestration and prompt delivery of complex solutions spanning multiple own-IT systems and partner systems, across different types of networks (e.g. 4G, fiber, 5G), different sources of services, devices and technologies – including handling of dependencies.
  • Full support of all B2B2X models

    Supports any pricing model and any multi-party business model – with separate settlement agreements for B2C, B2B, B2B2X.
  • Full visibility, highly secured

    Visibility across all services, packages, billing, invoicing and partner services, including telco services. Customer base and product information strictly segregated between affiliates and tenants.
  • An overlay solution

    That spans multiple IT and partner systems, and avoids having multiple master systems of record for product catalog and service contracts/replication of shared components.

How to build a digital marketplace


What is a digital marketplace?

A digital marketplace is an online platform that gives buyers and sellers access to a huge range of solutions and services. B2B digital marketplaces allow businesses such as CSPs to co-create services and solutions by working with an ecosystem of partners and scale their offerings fast. Buyers can utilize a digital marketplace to search for the specific products or services they require, compare offerings from various suppliers, and make well-informed purchasing decisions.

Why should CSPs adopt a digital marketplace?

CSPs can leverage a digital marketplace to improve their customer satisfaction. A digital marketplace can help CSPS’ customers to effectively manage all of their technology requirements in one place. CSPs often try to develop their own digital marketplaces, but tend to find value in collaborating with digital marketplace providers to bolster their digital platforms, and connect their customers and partners. Their customers can browse, compare and purchase various digital products and solutions, including Software as a Service (SaaS), Infrastructure as a Service (IaaS), and numerous other digital offerings. 

What is an example of a digital marketplace?

One recent example of a digital marketplace is Magenta B2B2x, a customizable, cloud-based, multi-tenant marketplace launched by Telekom Deutschland in 2023. This platform allows the digital procurement of various ICT products. 

Telekom Deutschland chose Beyond Now's Infonova Digital Business Platform to facilitate the procurement and exchange of services among partners and customers in a B2B2X digital marketplace, allowing them to orchestrate the sale, ordering and fulfilment of their services and solutions. These services range from voice, connectivity, 5G and data analytics, to IoT, AI, and more.

What are the functions of a digital marketplace?

A digital marketplace has several key functions that designed to optimize user experience and facilitate seamless operations. B2B digital marketplaces have advanced ecosystem orchestration and monetization capabilities. Users can automate processes like packaging, ordering, fulfilment, monetization, and settlement. They can do this across multiple vendors or partners involved in a solution. This includes effectively managing dependencies between different components, ensuring accurate and timely delivery.

The digital marketplace emphasizes a digital customer experience. It features a user-friendly shopfront and self-service capabilities, allowing end customers to easily explore pre-integrated solutions. Marketplace users can also request personalized quotes, place orders, and independently manage and monitor their solutions. The streamlined and intuitive approach not only ensures convenience but also empowers customers to take control of their technology needs.

Digital marketplaces emphasize cutting-edge partner enablement, self-onboarding, self-management of services, and performance monitoring, providing full visibility into orders and service inventory. The digital marketplace also supports flexible commercial and settlement models. It allows users to define settlement partner agreements for selling services via the marketplace. Users can also support various pricing and multiparty business models. Digital marketplaces also offer control, governance, and insights for users. They grant full oversight, fast onboarding, visibility of orders, and transparency in payments and revenue.

How does our digital marketplace work?

Our Digital Marketplace is powered by Infonova Digital Business Platform, incorporating cutting-edge technology that includes Open APIs and a cloud-native containerized micro-services architecture. Delivered as SaaS, this adaptable and scalable framework makes our digital marketplace an ideal solution for organizations aiming to quickly create and introduce offerings that align with their customers' digital transformation needs. Whether you're a CSP focused on selling B2B, B2B2X, or B2C solutions, our platform enables you to harness a blend of technologies to meet diverse customer requirements.

Designed as an overlay solution to multiple IT and partner systems, our Digital Marketplace is engineered to empower you in delivering outcome-based solutions for your customers. It seamlessly integrates a variety of technologies, encompassing ICT, IoT, 5G, Security, AI, and more. This seamless integration enables you to effectively tackle B2B business challenges across various partners and channels, in an automated and scalable way.

Through our Digital Marketplace, you can efficiently bring partners onboard, collaboratively develop solutions, and distribute them through digital channels. This streamlined approach simplifies the configuration and purchase of your services for customers. Additionally, the platform facilitates orchestration and monetization processes across multiple partners, allowing you to go to market quickly and authentically address your customers' business challenges automatically at scale.

How do we help our clients grow?

Digital Marketplace use case: NTT DOCOMO, a leading Japanese mobile operator with over 73 million users, has achieved remarkable success with our unique digital marketplace. The business was aware of the potential of the SMB market and the growing demand for digital transformation, enhanced business resilience, and agility with flexible workspaces. As a reliable provider with an extensive customer base, DOCOMO was strategically positioned to provide the necessary solutions in response to these evolving trends.

With Beyond Now’s digital marketplace, DOCOMO transitioned to a digital business platform model, enabling collaborations with various technology partners. This approach grants their SMB customers access to a range of tailored solutions that align with their specific business requirements. 

DOCOMO has successfully grown revenue by introducing multiple solutions to the market at speed, efficiently identifying successful offerings, and rapidly scaling them. Leveraging our Digital Business Platform, DOCOMO was able to orchestrate a partner ecosystem. On a digital marketplace, powered by our Digital Business Platform, DOCOMO’s partners can independently onboard DOCOMO's products and services, allowing each ecosystem member to maintain autonomy and manage their solutions. Partners can also collaborate with single or multiple entities to engage in cross-selling, re-selling, and integrating diverse services and technologies, streamlining the complexities associated with service provisioning, especially in the realms of 5G, Edge, and IoT. 

For CSPs like DOCOMO, our digital marketplace simplifies the intricate challenge of service provisioning, which involves multiple partners, networks, and solutions. As a result, CSPs like DOCOMO can maximize efficiency and customer satisfaction, and grow revenue fast.

How can CSPs benefit from a digital marketplace?

Implementing the marketplace model provides CSPs with the chance to thoughtfully assemble a diverse range of services that go beyond traditional offerings. This includes the integration of 5G and network capabilities, cloud and Edge services, value-added services, collaboration tools, IoT connectivity, and industry-specific applications. This strategic expansion is in line with the digital transformation requirements of today's business landscape, addressing not only basic connectivity needs but also intricate technological and digital demands that CSPs’ customers have.

A thoughtfully assembled ecosystem empowers CSPs to elevate customer loyalty and satisfaction by presenting a comprehensive set of solutions tailored to evolving business requirements. Additionally, it assists CSPs in capturing a larger portion of the customer's spending by leveraging the influence of network effects and forming strategic partnerships.

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