Advanced technologies like 5G, IoT and Edge are helping Communications Service Providers (CSPs) redefine themselves and generate revenue. In fact, 5G will become the first generation of mobile technology to have a bigger impact on business than on consumers. There’s huge demand out there from enterprises, in particular SMBs, for solutions to solve simple business problems and drive digital transformation. It’s not surprising, therefore, that 47% of enterprises say they would buy more from CSPs if they could provide offerings which were relevant to their needs.
B2B, B2B2x, beyond connectivity and partner ecosystems are now part of CSPs’ board level discussions, and new business models and new technologies such as digital platforms that orchestrate partner ecosystems are acting as a springboard to drive this change. So far though, CSPs haven't managed to move the needle. In the past 12 months, the number of enterprise 5G projects doubled while the share of CSPs’ deals dropped to 16% (from 21%).
At Digital Transformation World Series (DTW) 2021, I discussed this issue with Ibrahim Gedeon, Chief Technology Officer, TELUS, a world-leading Canadian communications technology company. It appears that CSPs understand the importance of multi-technology solutions and partner ecosystem orchestration, but are still too slow to react to enterprise demands, and decide what role they play in the value chain – solutions provider or ecosystem enabler?
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