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SMBs represent a significant opportunity for CSPs to generate B2B growth, if they can step up and capture a leading role in supporting SMBs with the digitalization of their businesses. However, to date, CSPs have avoided going deep into the SMB market due to the inherent complexity of serving such a diverse segment.
This playbook shed light on how CSPs can nurture SMBs’ positive relationships with technology. It focuses on the need to understand the starting position for those who want to serve SMBs and aim to connect the dots to offer a bridge between SMBs’ expectations and what CSPs need to do to achieve a viable business case and growth