Adding a digital marketplace to sell anything-as-a-service (XaaS) B2B solutions with connectivity and a partner ecosystem is much more than selecting a new technology.
It combines B2B competitive strategy with new platform-based business models and a recurring revenue operating model delivering the full customer lifecycle through to renewal, upsell and advocacy. Change is built on the hard yards of new GTM and sales motions that leverage AI and digital channels with RevOps providing the control tower and feedback loop to chart the course.
Too often, critical business fundamentals are overlooked and it becomes too technology driven. We have a number of strategic frameworks to effectively put the emphasis on "impact": growing revenue and transforming customer experience.
