Beyond Now expands Wave AI Framework with Microsoft to help CSPs turn AI agents into monetizable services

Collaboration connects Beyond Now’s Agentic Hub with Microsoft Foundry, helping CSPs deploy, orchestrate and commercialize AI Agents at scale

Dublin, Ireland – March 23rd, 2026 – Beyond Now, a fast-growing AI-first ecosystem orchestration and digital platform provider, today announced the expansion of its Wave AI Framework through an integration with Microsoft’s AI Foundry. The collaboration helps communications service providers (CSPs) move from AI experimentation to commercial-grade, scalable agentic AI services.

As CSPs explore the potential of AI agents across sales, customer engagement, operations and digital marketplaces, one of the biggest challenges is turning those use cases into services that can be commercially launched and monetized at scale. By combining Microsoft Foundry with Beyond Now’s Agentic Hub, marketplace, billing and ecosystem orchestration capabilities, CSPs can make this transition with confidence.

The expanded framework enables CSPs to:

Build agent-powered services across ecosystems - leveraging a unified environment where CSPs can use both Microsoft and Beyond Now agent ecosystems. This enables service providers to build, deploy and manage AI-powered services using the agents, tools and frameworks best suited to their business requirements, while embedding AI agents into digital sales, onboarding, upsell and customer engagement journeys.

Benefit from a secure, scalable foundation for embedding agentic AI into their business – connecting Microsoft AI services into Beyond Now-powered environments through standards-based APIs and Model Context Protocol integrations, creating a commercially ready environment for deploying, orchestrating and scaling agent-based services.

Commercialize and monetize AI services and agents – Beyond Now’s marketplace, billing and ecosystem management capabilities enable CSPs to activate, orchestrate, package, sell and monetize Microsoft and third-party AI agents from a single platform, laying the foundation for AI factories at scale.

Extend Microsoft marketplace offers through Beyond Now eXchange, - enabling CSPs and technology providers to package, sell and monetize Microsoft solutions alongside connectivity services using Beyond Now’s marketplace platform, ecosystem orchestration, billing and commercial capabilities. Offerings can include Azure, Dynamics 365, Microsoft 365 and ISV applications from Microsoft Marketplace.

This collaboration gives CSPs a practical path from AI experimentation to AI-driven revenue generation. Service providers can embed agents into buying journeys, customer engagement models, B2B and B2B2X service propositions, supported by the commercial processes needed for activation, billing, partner management and revenue generation.

Together, these capabilities support what Beyond Now describes as an AI factory approach - a repeatable way for CSPs to launch, manage and commercialize AI-powered services at scale. For service providers, this creates a clear path from AI experimentation to AI-driven revenue generation.

AI agents will only create meaningful value for CSPs if they can be connected to real business processes, customer journeys and monetization models. Microsoft brings a powerful AI ecosystem which, combined with Beyond Now’s Agentic Hub, marketplace, billing and orchestration capabilities, helps CSPs turn agentic AI into services they can launch, sell and scale.

Angus Ward, CEO, Beyond Now

Beyond Now’s AI framework represents an important step forward for the telecommunications industry as service providers evolve into AI‑driven digital platforms. By aligning closely with Microsoft’s AI platform and capabilities, this approach enables CSPs to accelerate the adoption and monetization of AI while delivering scalable, secure solutions built on Microsoft Azure.

Rick Lievano, CTO Telco, Media and Gaming, Microsoft

The Wave AI Framework remains open and extensible across other hyperscaler environments, empowering CSPs to take advantage of Microsoft capabilities while retaining flexibility across their wider technology landscape.

The expanded collaboration reinforces Beyond Now’s commitment to helping CSPs unlock new AI-driven revenue streams and accelerate marketplace innovation through agentic AI, marketplace enablement and ecosystem orchestration.