B2B Marketplace Success with Beyond Now’s Strategic Frameworks

According to 2025 Gartner research 25% of tier 1 CSPs have a digital marketplace today and this will more than double to 60% by 2028. We have consolidated more than a decade of our own domain experience in implementing marketplaces selling anything-as-a-service (XaaS) solutions with CSP connectivity. We have brought together the top lessons learnt on how best to do it and the best partners to work with from our eXchange program. We have created strategic frameworks and white papers on how to get the whole CSP organization to prioritize spend and actions that will grow revenue and transform customer experience, rather than focus solely on the technology itself. At the core are the GTM and sales motions with the right partners to get quick “impact”. This needs to be not just the initial solution sale but getting CX right across the customer lifecycle through to renewal, upsell and advocacy that will build community and promote continuous growth.