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 Beyond Now Sales & Commerce

Sell Smarter. Engage Better. Grow through every customer interaction.

Deliver seamless customer experiences that create more value for your customers and more revenue for your business. Beyond Now Sales & Commerce brings together AI agents, commerce, CPQ, customer product inventory, and a single catalog across every channel to create consistent commercial journeys throughout the customer lifecycle.

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Five Things That Set Us Apart

Sales & Commerce is designed around a simple principle: create more value in every customer interaction. One catalog, one customer inventory, and Native AI agents work together to help you launch faster, sell smarter, and grow every customer relationship.

How we help

Get More Value from Beyond Now Sales & Commerce with Relevant Products.

Now showing How we help slide 1 of 3

Beyond Now Order & Fulfillment

From paid order to working service. Multi-layer order orchestration across Customer, Product, Service, and Resource levels. Dynamic decomposition, event-driven provisioning, and real-time inventory sync.

Explore Order & Fulfillment

Beyond Now Order & Fulfillment

From paid order to working service. Multi-layer order orchestration across Customer, Product, Service, and Resource levels. Dynamic decomposition, event-driven provisioning, and real-time inventory sync.

Explore Order & Fulfillment

Beyond Now Order & Fulfillment

From paid order to working service. Multi-layer order orchestration across Customer, Product, Service, and Resource levels. Dynamic decomposition, event-driven provisioning, and real-time inventory sync.

Explore Order & Fulfillment

Beyond Now Order & Fulfillment

From paid order to working service. Multi-layer order orchestration across Customer, Product, Service, and Resource levels. Dynamic decomposition, event-driven provisioning, and real-time inventory sync.

Explore Order & Fulfillment

Beyond Now Order & Fulfillment

From paid order to working service. Multi-layer order orchestration across Customer, Product, Service, and Resource levels. Dynamic decomposition, event-driven provisioning, and real-time inventory sync.

Explore Order & Fulfillment

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Launch once. Sell consistently everywhere

Stop managing products, pricing, and promotions across disconnected channels.

A single catalog powers your shopfront, CPQ, self-service, partner channels, dealer portals, and sales teams. Launch an offer once, update pricing once, and every channel stays aligned automatically. 

Faster product launches. Consistent customer experiences. No channel drift.
Flexible Customer Journeys

Design customer journeys — not channel logic

Create buying journeys aligned to customer expectations instead of system limitations.

Configure what each customer can discover, buy, upgrade, or renew across every channel — from one configurable commerce layer. New journeys launch through configuration, not custom development.

Faster innovation. Lower operational effort. Better customer experiences. 
Grow Customer Lifetime Value

Turn every lifecycle event into a revenue opportunity

70% of customer offer requests come after the first sale. Upgrades, renewals, add-ons, service changes and more all depend on knowing exactly what the customer already has.

A unified customer product inventory gives you a real-time view of what each customer owns, uses, and is entitled to — across every channel. So every interaction starts with the right context, making in-life changes simpler, more accurate, and more relevant.

Higher retention. Fewer failed in-life changes. More revenue.
Personalized Offers

Personalize every offer with AI

Turn customer context into more relevant offers.

Wave AI uses customer, product, and commercial context to personalize recommendations, offers, and next best actions — helping you create more relevant interactions and more value for every customer.

Higher conversion. Better offers. More revenue per customer.
Agentic AI Interactions

Put AI agents to work across every interaction and sales motion

Embedded native role-based AI agents help customers discover the right products and guide sales teams from opportunity to order — configuring solutions, generating business cases, recommending next best actions, and automating work along the way.

Smarter selling. Faster decisions. Greater sales efficiency.
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Core Functions

One Product. Everything You Need to Sell, Engage, and Grow.

Beyond Now Sales & Commerce brings together the key capabilities that most organizations stitch together across three or four separate systems — in one connected product, on one catalog, with Agentic AI embedded across functions and channels.

 

Single catalog

One catalog for products, pricing, bundles, and eligibility — driving every interaction across the revenue lifecycle.

Headless commerce

API-first commerce engine powering every channel. Composable, BSS-agnostic, overlay architecture.

CPQ  

Configure, price, quote. Simple and complex B2B deals. Full quote-to-order automation. 

Customer product inventory

Real-time view of what every customer owns, uses, and is entitled to. Includes frame contract management.

Across Every Channel — Consistent, Connected, and Catalog-driven.

Powered by the headless commerce layer and open APIs.

Shopfront

From browse to checkout. B2B and B2C digital buying journeys.

Customer self-service portal  

Buy, upgrade, renew, and manage — without calling support.

Agent portal

Assisted sales and customer management for field sales teams. 

57% faster ordering at Hrvatski Telekom.

Hrvatski Telekom used Beyond Now Sales & Commerce to modernize B2B buying journeys, automate ordering, and deliver connected self-service experiences powered by Wave AI. 

Read the story
Beyond Now Partner & Ecosystem
Beyond Now Partner & Ecosystem
Beyond Now Partner & Ecosystem
Beyond Now Partner & Ecosystem
Beyond Now Partner & Ecosystem

Scale your partner business with full lifecycle management — from onboarding and catalog co-creation to co-selling, channel enablement, order distribution, and automated settlement. Extend your reach across solution partners, resellers, channel partners, and B2B2X models without adding complexity.

Scale your partner business with full lifecycle management — from onboarding and catalog co-creation to co-selling, channel enablement, order distribution, and automated settlement. Extend your reach across solution partners, resellers, channel partners, and B2B2X models without adding complexity.

Scale your partner business with full lifecycle management — from onboarding and catalog co-creation to co-selling, channel enablement, order distribution, and automated settlement. Extend your reach across solution partners, resellers, channel partners, and B2B2X models without adding complexity.

Scale your partner business with full lifecycle management — from onboarding and catalog co-creation to co-selling, channel enablement, order distribution, and automated settlement. Extend your reach across solution partners, resellers, channel partners, and B2B2X models without adding complexity.

Scale your partner business with full lifecycle management — from onboarding and catalog co-creation to co-selling, channel enablement, order distribution, and automated settlement. Extend your reach across solution partners, resellers, channel partners, and B2B2X models without adding complexity.

Explore Partner & Ecosystem
Explore Partner & Ecosystem
Explore Partner & Ecosystem
Explore Partner & Ecosystem
Explore Partner & Ecosystem
Beyond Now Billing & Monetization
Beyond Now Billing & Monetization
Beyond Now Billing & Monetization
Beyond Now Billing & Monetization
Beyond Now Billing & Monetization

Bill and monetize any service, any pricing model — subscriptions, usage-based, dynamic bundles, hybrid, multi-party, and AI token-based models. From rating and invoicing through payments, collections, and revenue assurance.

Bill and monetize any service, any pricing model — subscriptions, usage-based, dynamic bundles, hybrid, multi-party, and AI token-based models. From rating and invoicing through payments, collections, and revenue assurance.

Bill and monetize any service, any pricing model — subscriptions, usage-based, dynamic bundles, hybrid, multi-party, and AI token-based models. From rating and invoicing through payments, collections, and revenue assurance.

Bill and monetize any service, any pricing model — subscriptions, usage-based, dynamic bundles, hybrid, multi-party, and AI token-based models. From rating and invoicing through payments, collections, and revenue assurance.

Bill and monetize any service, any pricing model — subscriptions, usage-based, dynamic bundles, hybrid, multi-party, and AI token-based models. From rating and invoicing through payments, collections, and revenue assurance.

Explore Billing & Monetization
Explore Billing & Monetization
Explore Billing & Monetization
Explore Billing & Monetization
Explore Billing & Monetization
Explore the full Beyond Now platform
Customer stories

Solving Real-World Challenges

We don't just provide technology – we solve the problems that slow growth, limit
innovation, and impact customer experience.

Now showing Customer stories slide 1 of 4

Omantel's Nationwide Marketplace

One-stop shop for businesses to purchase and sell goods, services, and innovative solutions.

Hvratski Telekom business growth

Accelerating Hrvatski Telekom’s B2B business growth

Transforming from a digital-first to an AI-first business, simplifying complex processes, lowering operating costs and reducing order handling time by 57%.

Powering Smart Insurance services for NTT DOCOMO

Beyond Now Platform supports over 20 million customers and enables compensation services for mobile phones and other digital devices 

Scaling Adamo's fiber business beyond connectivity

Time to market reduced from weeks to days, a 30% improvement in the revenue-to-OPEX ratio and 237% growth in customer services.

Omantel's Nationwide Marketplace

One-stop shop for businesses to purchase and sell goods, services, and innovative solutions.

Hvratski Telekom business growth

Accelerating Hrvatski Telekom’s B2B business growth

Transforming from a digital-first to an AI-first business, simplifying complex processes, lowering operating costs and reducing order handling time by 57%.

Powering Smart Insurance services for NTT DOCOMO

Beyond Now Platform supports over 20 million customers and enables compensation services for mobile phones and other digital devices 

Scaling Adamo's fiber business beyond connectivity

Time to market reduced from weeks to days, a 30% improvement in the revenue-to-OPEX ratio and 237% growth in customer services.

Omantel's Nationwide Marketplace

One-stop shop for businesses to purchase and sell goods, services, and innovative solutions.

Hvratski Telekom business growth

Accelerating Hrvatski Telekom’s B2B business growth

Transforming from a digital-first to an AI-first business, simplifying complex processes, lowering operating costs and reducing order handling time by 57%.

Powering Smart Insurance services for NTT DOCOMO

Beyond Now Platform supports over 20 million customers and enables compensation services for mobile phones and other digital devices 

Scaling Adamo's fiber business beyond connectivity

Time to market reduced from weeks to days, a 30% improvement in the revenue-to-OPEX ratio and 237% growth in customer services.

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Let's Start the Conversation

Customer information management  

Centralized customer data powering every interaction.

Wave AI Workforce

Native agents across every function.

Dealer portal  

Reseller and dealer selling — consistent with every other channel.

PoS portal

Point of sale — same products, pricing, and rules as every channel.
Book a demo

FAQs

A Sales & Commerce product connects digital commerce, CPQ and customer lifecycle management into a single commercial environment. Instead of treating quoting, buying, self-service, and in-life changes as separate processes, it manages the entire customer journey from the first interaction through upgrades, renewals, and ongoing growth.

Beyond Now Sales & Commerce extends this approach with a unified catalog, customer product inventory, and AI-powered automation, allowing every channel to work from the same commercial foundation. It is designed for telecom operators, technology service providers, digital service providers, platform players and complex B2B enterprises. Built on a headless, API-first architecture, it unifies digital commerce, Agentic CPQ, customer self-service, partner portals, and order orchestration into a single commercial environment.

Unlike traditional transactional ecommerce tools, it manages the entire customer lifecycle — from initial quote and digital buy to in-life modifications, upgrades, and automated renewals — driven by a single catalog foundation.

Why it matters: It breaks down the silos between assisted sales (CPQ) and digital buying (Shopfront), ensuring one truth for every channel. 

CPQ (Configure, Price, Quote) helps sales teams configure complex products and generate accurate quotes. Commerce enables customers to discover, purchase, and manage products through digital channels.

Many organizations run these as separate systems, resulting in inconsistent pricing, duplicated product logic, and fragmented customer experiences.

Beyond Now brings Agentic CPQ and headless commerce together so the same catalog, pricing, eligibility rules, and customer context are shared across every channel. 

Standard CPQ automates configuration, pricing, and quoting based on predefined rules.

Agentic CPQ applies AI throughout the quoting and configuration process. Instead of simply generating quotes, AI helps guide product configuration, validate compatibility and pricing, recommends the next best offer, supports business case creation, and automates renewal and expansion opportunities.

Beyond Now Sales & Commerce includes Agentic CPQ as a core capability – purpose-built for complex B2B and telecom deals, frame agreements, and multi-party product configurations.

Because At Beyond Now, Agentic CPQ is connected to commerce, customer inventory, and lifecycle management, it understands not only what a customer wants to buy, but also what they already own and what they are eligible to purchase. 

Headless commerce separates the customer experience from the commerce engine through APIs. This allows organizations to deliver consistent buying journeys across websites, customer portals, mobile applications, partner channels, AI assistants, and future digital touchpoints without rebuilding the underlying commerce logic.

Beyond Now combines headless commerce with a shared catalog, Agentic CPQ, and customer lifecycle management to deliver consistent sales and commerce experiences across every channel. 

Customer product inventory is a real-time record of every product, subscription, entitlement, license, and service a customer currently owns.

B2B and telecom journeys rely heavily on "in-life" changes (adding licenses, upgrading bandwidth, changing service plans). The Customer Product Inventory provides a real-time, 360-degree view of every active product, subscription, entitlement, and lifecycle status per customer across all channels.

It is the data foundation that makes accurate upgrades, renewals, in-life changes, and cross-sell possible. Without this synchronized data foundation, self-service portals and sales agents operate on stale data, leading to failed order orchestrations, incorrect billing misquotes, and missed revenue opportunities.

In Beyond Now Sales & Commerce, the customer product inventory is shared across every channel, so any interaction — in CPQ, on the shopfront, or in the self-service portal — starts from the same current truth.

A unified catalog becomes the commercial source of truth for products, pricing, bundles, eligibility rules, commercial policies, and customer journeys.

Instead of maintaining separate product definitions across CPQ, commerce, partner portals, and self-service channels, organizations manage everything once and publish it consistently everywhere.

This reduces operational complexity, accelerates product launches, and delivers a consistent customer experience across every sales channel.

Omnichannel commerce allows customers to move between digital and assisted channels without losing context.

For example, a customer might begin configuring a solution with a sales representative, continue the process through a customer portal, and complete the purchase online. Because pricing, catalog data, customer inventory, and lifecycle state are shared across channels, the experience remains consistent from start to finish.

Beyond Now Sales & Commerce guarantees omnichannel experience across every touch point, and every channel.

Beyond Now Sales & Commerce is engineered as an overlay architecture that integrates seamlessly with your existing BSS, OSS, CRM, billing, and provisioning systems through Open APIs.

It is completely BSS-agnostic and aligned with TM Forum’s Open Digital Architecture (ODA). This allows service providers to modernize their front-end customer and agent experiences rapidly.

AI is embedded throughout the product rather than delivered as a standalone assistant.

Wave AI Agentic Hub supports product discovery, guided selling, configuration, pricing recommendations, business case generation, renewal proposals, next-best-action recommendations, and lifecycle optimization.

The result is a commercial experience that continuously adapts to customer context, helping sales teams and customers make faster and more informed decisions. 

AI agents improve both sides of a commercial interaction simultaneously. On the buyer side, agents surface relevant product recommendations, guide configuration, validate eligibility, and trigger renewal prompts at the right lifecycle moment. On the seller side, agents identify open opportunities, generate business cases, flag deals at risk, and propose next best actions — ensuring no revenue opportunity is missed or left to manual follow-up. Beyond Now Sales & Commerce embeds role-based agents across both journeys — the entire product is agentified, not just specific features. 

Salesforce Agentforce Revenue Management (formerly Revenue Cloud) focuses on connecting CPQ, contracts, billing, and renewals within the Salesforce CRM ecosystem, primarily for enterprise sales teams. Beyond Now Sales & Commerce is built for providers selling complex services across multiple channels simultaneously, combining CPQ, digital commerce, customer self-service, partner selling, and lifecycle management in one product, with a unified catalog and customer inventory at the foundation. It is designed for telecom operators, digital service providers, and B2B platform businesses where catalog complexity, channel diversity, and lifecycle management are core operational requirements, not edge cases.

It means AI agents are not a separate module, an add-on feature, or a chatbot layer. They are embedded across every capability in Beyond Now Sales & Commerce — from product discovery and configuration in CPQ, to checkout optimization, order orchestration, renewal automation, and next best action throughout the customer lifecycle. Role-based agents support both the customer buying journey and the seller journey simultaneously, operating through the Wave AI Agentic Hub which connects to every part of the product via MCP and open APIs.