News
Zagreb, Croatia and Dublin, Ireland – 1st July, 2026 – Beyond Now, a fast-growing AI-first ecosystem orchestration and digital platform provider, today announced the next phase of its work with Hrvatski Telekom, Croatia’s leading communications services provider and part of Deutsche Telekom Group, as the operator advances its AI-first strategy to simplify B2B customer journeys, accelerate service delivery and bring new AI-enabled capabilities to market.
The next stage of the partnership will see Hrvatski Telekom activate AI across three dimensions:
Beyond Now is working with Hrvatski Telekom to adopt its agentic AI capabilities into their operations in practical, phased approach, prioritizing use cases based on outcomes. This includes agentic AI capabilities that streamline sales operations and enterprise bulk ordering, enable dynamic user interfaces, and support the autonomous resolution of customer requests across the lifecycle, including upgrades, discounts, and enterprise service changes.
The approach reflects Hrvatski Telekom’s pragmatic view of AI adoption. Rather than deploying AI for its own sake, the operator is integrating AI into business processes, commercial systems and customer journeys where it can deliver customer experience improvements, reduce operational complexity and support new revenue opportunities.
The expanded collaboration positions Hrvatski Telekom as a strong example of practical AI adoption in European telecoms, demonstrating how communications services providers (CSPs) can move from digital transformation toward AI-enabled business growth, while keeping customer value at the center.
This latest phase builds on Hrvatski Telekom’s 2023 B2B digital transformation with Beyond Now, which modernized its BSS environment and created a fully digital commerce experience for B2B customers. Through Beyond Now BSS Plus, Hrvatski Telekom digitized and automated its buying, ordering and monetization processes, enabling customers to order complete solutions online in minutes, reducing time to order by 57% and accelerating new product launches from six to nine months to a significantly shorter timeframe.
Hrvatski Telekom is a strong example of a CSP that built the digital foundation first and is now using that foundation to make AI practical. That is exactly where we see the industry heading. AI will only create value for operators if it can be embedded into real business processes, customer journeys and monetization models. Our role is to provide the platform layer that helps operators turn AI ambition into services they can launch, sell and scale.
Angus Ward, CEO, Beyond Now
This next phase in our partnership with Beyond Now is about applying AI where it can make the greatest difference for our customers and our business. For our customers that means simpler journeys, faster service delivery and greater access to a broader set of digital and AI-enabled capabilities. For our own business, it means strengthening the way we support our teams, bringing new services to market and creating new opportunities for growth. Together with Beyond Now, we are showing how AI adoption in telecoms can be practical, strategic and commercially relevant.
Ivana Beli Oštarčević, director of B2B Portfolio Development and Management Sector, Hrvatski Telekom
Beyond Now is working with operators globally to help them operationalize AI across increasingly complex telecom environments. Its AI-powered platform supports digital commerce, BSS, marketplace enablement, partner orchestration and monetization, helping CSPs launch and scale new services across customer and partner ecosystems.
About Hrvatski Telekom
Hrvatski Telekom (HT) is the leading provider of telecommunications services in Croatia, delivering a full range of digital solutions to residential and business customers. As part of the Deutsche Telekom Group, one of the world’s leading integrated telecommunications companies, Hrvatski Telekom combines strong local market leadership with global expertise, innovation, and technological excellence.
The company offers a comprehensive portfolio of services, including mobile and fixed telephony, broadband internet, TV, data and IT services, cloud solutions, and digital platforms. Hrvatski Telekom continuously invests in the development of advanced network infrastructure, ensuring high-quality connectivity and enabling the digital transformation of society. Over the past five years, the company has invested more than EUR 1 billion in network infrastructure, including the expansion of fiber-optic networks and deployment of next-generation mobile technologies such as 5G. These investments also extend to rural and less densely populated areas, helping to reduce the digital divide and ensure equal access to high-speed connectivity across Croatia.
Headquartered in Zagreb, Hrvatski Telekom is committed to delivering superior customer experience, driving innovation, and supporting sustainable development. Through its investments and digital solutions, the company plays a key role in shaping Croatia’s digital future and empowering businesses, public institutions, and citizens in an increasingly connected world.
For more info, visit:
Hrvatski Telekom
T Business
Contact us today to speak or meet with one of our experts to find out more about how Beyond Now can support you through demo, proof of concept or help you develop the right business case and enable you to get up and running in weeks.
